Gather what makes you relevant
Describe services, strengths, customers and tone in one place. It gives a shared starting point for whoever writes or reviews content.
All features
Strategy and business profile
Give your posts a direction that hangs together.
When audience, services and messages are spread across people and documents, communication easily becomes random. FOOQUS brings the foundation together, so it can be used in everyday content work.
In short
Less repetition. A clearer common thread.
Business profile · Audience · Tone · Focus
What the business gets out of it
Prioritise with a purpose
Put words to goals, challenges and the common thread. It makes it easier to choose topics based on the business rather than just following today's inspiration.
Use knowledge in production
The available profile information is used in LUMO's work on drafts. The strategy thus becomes a working foundation, not just a document.
From thought to action
How you use it.
- 1
Describe yourselves
Gather the business's services, audience, tone and practical information in the profile.
- 2
Choose a focus
Describe goals, messages and current priorities, so the direction is clear.
- 3
Use and update
Use the foundation in content work, and adjust the information when the business changes.
Clear expectations
You still set the direction.
The profile is only as precise as the information in it. Strategic suggestions and AI assessments are decision support, not documentation of the market or a guarantee of sales.
Good to know
Does everything need to be filled in from the start?
Start with the business's most important information. Some AI features need a sufficient basis, and missing information must be filled in before they can be used.
Does the strategy automatically bring more customers?
No. A shared direction can make the work more coherent, but results also depend on offer, audience, execution and market.
See how it fits together
Start from your everyday work
Where does your marketing get stuck?
Tell us what takes time. Then we'll look at which tasks FOOQUS can help with, and what you still need to handle yourselves.